A team of experts in Mystery Client, consultancy and market analysis

Founded in 1993, Plus is a company that operates in B2B to provide consultancy, mystery client and research services for clients at a national and international level.

In 30 years we have worked with more than 600 companies in over 20 different sectors, completing over 2,000 projects and carrying out more than 60,000 customer experience visits for our clients. Our team is made up of people, rather than professionals, who in these 30 years of activity first have always put dynamism and curiosity, two very important values in our DNA and fundamental for always trying to improve the quality of our services.

Andrea Cascianelli


Founder and CEO of Plus, 1st generation entrepreneur for 30 years with a strong specialization in business management, marketing and sales.

Clarity, rationality, speed of decision-making are his plus points.

Digitalization and internationalization are its musts.

Advisory Board

The Plus Advisory Board is a voluntary body created to assist management in the strategy and management of the company.

It is made up of 4 professionals who have always stood out for their moral principles and professional reputation and who support Plus according to each one’s visions and skills.


Rosita Tamagnini

Rosita Tamagnini

Co-founder of Plus and CEO of 99 Investimenti, she has been Market Research and Mystery Shopping Manager for leading Retail, Hospitality and Entertainment companies for 30 years.

Alessandro Cascianelli

Alessandro Cascianelli

Communication consultant, at 25 years old, he has more than 7 years of experience in traditional media and many active projects in digital media. Passionate about innovation and digital culture, he loves communicating and helping people and businesses tell their entrepreneurial stories and vision.

Kirby Kaufman

Kirby Kaufman

Founder and strategist at Livefish, expert in digital marketing strategy and analytics. For more than twenty years he has been helping clients in various sectors in the USA, Italy and internationally to improve their marketing strategies and economic results.


Since 1993 we have been investing in innovation and research to provide high-value tailor-made services for our customers. We design and plan solutions and strategies for the improvement and growth of the business.

About us

I have known and collaborated with Andrea Cascianelli and PLUS for 25 years now, both on marketing services and with his direct collaboration in the field of business support and organizational comparison. His reliability and professionalism are among the main distinctive qualities that make him an ideal partner both in moments of ordinary management, but even more so in difficult moments of change and evolution of economic and cultural contexts. His resilience and balance are fundamental for entrepreneurs like me who are continually seeking excellence.

Davide Cavalieri

General Manager Cavalieri Retail

I have known Andrea Cascianelli for over 30 years now and I have always appreciated his seriousness and professional skills as well as his sensitive and helpful human trait.
His company, Plus, has been able to adapt in recent years to the continuous changes in the market while remaining firm on strong values and principles.

Fabrizio Rasimelli

President OF Sintesi srl

I have been collaborating with Plus for several years now with full satisfaction. Its CEO Andrea Cascianelli is an extremely proactive person who has always shown great availability towards the needs of my company.
The collaboration is very oriented towards pursuing my company’s strategies in a medium-long term perspective.

Francesco Pavolucci

General Manager Energo Logistic SpA

Our reality

Years of history



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