Market Analysis

A Solution for Your Strategic Decisions

Market analysis provides relevant information about sectors, customers, competitors, and other dimensions useful for defining marketing strategies aimed at growing opportunities and developing your business.

The methodologies we use are supported by increasingly innovative tools that, combined with over 25 years of experience, characterize a clear and concrete style focused on delivering quality results.

These analyses are not only functional for new companies but also for established businesses looking to launch new products and/or services in the current or potential market.

Goals

 

  • Obtain information to evaluate new opportunities and the effectiveness of the Business Plan
  • Identify market potential and assess attractiveness
  • Highlight obstacles and critical issues
  • Maximize entrepreneurial potential

 

Our services

Customer relations

Through Mystery Shopping actions, we measure store management, telephone management, and conduct interviews with real customers.

In-store customers

We conduct qualitative and quantitative observations of customers.

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Competitors

Benchmarking in retail stores with a focus on customer relations, pricing, promotions, and product displays.

E-commerce & Web

We verify the service provided during sales with real or simulated purchases and post-sales on websites and portals.

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